Our Purpose and Values

OUR GOAL

Garanti BBVA’s strategy revolves around a single Purpose: “Support your drive to go further”.

• Support: We support our customers with continuous assistance, listening closely, understanding their needs, and adapting accordingly. We place empathy at the center of our approach, aiming to truly understand our customers and become their trusted companion.
• Your drive: We stand alongside individuals and businesses, encouraging their desire to take one step further every day.
• To go further: This defines the core of our business. We work to be present in key moments in life, offering consistent support, listening, understanding, and adapting to the needs of those who trust us.

You may find Garanti BBVA’s main pillars of strategy, values and all detailed corporate information from Garanti BBVA Investor Relations website.

Please click here to access Garanti BBVA Investor Relations website.

VALUES

• Customer Comes First

We make our customers’ needs our own : We take on our customers' needs as our own, responding swiftly and effectively. We anticipate challenges and provide continuous support.

We are empathetic: We put ourselves in others' shoes, listen attentively, tailor our response to their needs, and act with respect to ensure everyone feels valued.

We have integrity: We always act with honesty, in compliance with the law and BBVA's internal regulations, without tolerating inappropriate behavior. We are a trusted partner, providing support with transparency and responsibility.

• We Think Big

We are ambitious: We drive a positive impact on people's lives and society as a whole. We support their desire for growth and progress.

We are innovators: We stay ahead of challenges by offering agile and effective solutions. We create value-driven proposals to help our customers go further.

We exceed customers’ expectations: We create effective solutions that exceed customer expectations. We help individuals and businesses reach their full potential.

• We Are One Team

I am committed: I take on the bank's objectives as my own, feeling a genuine connection with BBVA's values and purpose, which drives me to work with passion and enthusiasm.

I trust others: We collaborate with generosity and trust, ensuring clear and respectful communication. Together, we drive the growth of our customers and our team.

I’m BBVA: We are a global and diverse team that shares a common purpose and creates a positive impact. We support, inspire, and drive people and businesses to reach further.